Social Search and Its Impact On SEO
Search Engine Optimization is a vital part of creating and setting up a website these days. It ensures that your website gets more traffic and more importantly, receives relevant traffic. The common perception that prevailed was that any traffic is good traffic, however with the passage of time, this misconception has been put aside. If you have 1,000 visitors on your site daily, but only 10 are interested in buying your product, this is quite a waste of your hard work. Conversely, if you use the correct strategy to drive traffic to your website and are able to attract 100 visitors to your site out of which half are ready to purchase your product, you have struck gold.
Use Social Media to Drive Traffic
One vital tool that can be used to drive relevant traffic to your website is social media. We all know that having a web presence is important. There is simply no better way to create a positive footprint on the internet than social media. It humanizes companies and makes them more accessible and approachable.
In addition, it also does a fantastic job at not only attracting new customers, but also retaining current ones. Social media provides a universal platform where people can come voice their opinion about your company and its products.
Spread Awareness about your Brand through Social Media
So if your company is good at what it does, you can use social media to your advantage and spread awareness about your brand. However, social media also has the potential to work against you at times, so it is important to always keep the customer happy. Sometimes, companies use unhappy customers to their advantage too by simply addressing their complaints and shipping them a new product.
Social Media is Important for SEO
Besides being a great way to deal with customers, social media is becoming more important in the arena of search engine optimization. You can hire a company to do SEO for you, build links, and even market content, but don’t forget to ask for social media help too. It has become an essential component of SEO which has to be taken seriously if you want your website to rank higher on search engines. Most search engines have now incorporated social signals such as shares, views, likes, etc. into their ranking algorithm.
Use Social Media to Inform People and Search Engine Bots
Social media can be used to its fullest extent whenever a company is setting out to launch a new product or service for example. It serves a dual purpose because firstly, it informs people out there that your company is launching something new. Secondly, it also serves as fuel for SEO because it tells search engines about your company and new product’s presence on different parts of the internet. Search engines pick this up positively and it helps improve your website ranking.
Social Media is Part of your Marketing Plan
So for companies that are looking to implement a new marketing plan, look no further than using social media and your website simultaneously to improve your web presence and get your company’s name out there.
Simply, there are more chances of someone stumbling upon your business page on popular social media platforms like Facebook and Twitter than coming straight to your website. The ability of social media to link and bring together people from all walks of life is simply incomparable.
The majority of successful companies today draw more people in from their business pages on social media than any other source. Best of all, social media is a free or relatively cheap way to market your business.
Author Bio: Rick Magennis runs his own online marketing company that specializes in SEO for local businesses, link building, and content marketing. He likes to take time out of his schedule to inform new business regarding the latest news on SEO.
Post Tags: customers, google, marketing, search engine optimization, social media