Five Reasons Your Law Firm Should Switch To WordPress… Right Now
Your law firm’s website is a big deal, and that’s a fact. Choosing the right platform to manage all of your content, blogs, social media links, and contact information can be a big decision. But there’s no reason to keep debating because this article is going to tell you why WordPress has everything you need and more.
Reason #1: A Content Management System For Your…Well…Content
Today, websites need a little bit more than a fancy logo. In fact, if you want your law firm to rank well, attract new clients, and continue developing, then content has to become your new best friend. And luckily for you, WordPress has a reputation for being one of the best content management systems, or CMS, around.
Way back when, WordPress started out as a blogging platform. They have certainly expanded since then, but they’ve stayed true their roots and kept their system blogging friendly and optimized. Integrating a blog where you can keep readers informed about your firm’s latest happenings will be easy and a no-brainer.
Reason #2: WordPress Installation, That’s All There Is To It
WordPress isn’t just known for their intuitive content management system or their blogging background; they’re also known for their easy installation. If you’re feeling brave or you’d like to tap in one of your computer-savvy first years, you can be managing your domain, hosting your website, and installing WordPress all before lunch. Most hosting providers like Blue Host and GoDaddy have automatic WordPress installation features that only makes you press a few buttons, decide on a few configurations, and figures out the rest. There’s no fussing with databases, FTP servers, or complicated coding.
But wait! There’s more! Since you’re able to get an entire website with hosting and WordPress set up in a short time frame, you might not even need a web developer on retainer. You’ll be doing your law firm a great service while saving them time and money.
Reason #3: “Blawg-ing”: So Easy A Lawyer Can Do It
We’ve already mentioned that WordPress is a blogger’s paradise, but let’s discuss that further. Simply put, no website can rank highly, let alone survive, without a relevant and constantly updated blog. Your potential clients are looking for information, context, and stories. They want to understand your brand before they give you a call or buy your latest book. And a blog is the perfect way to persuade them that your law firm is right for them.
With WordPress, blogging is easy and simple. You can write blogs ahead of time, include visual media like images and videos, and schedule as many blogs in advance as you like. Because even though we all know that blogging is a necessity, it can be difficult to find the time to do it correctly. With WordPress at your fingertips, you can blog when you have the time, save the drafts, and post them at the most opportune times. You might have gone to law school, but blogging is now your second nature.
Reason #4: There’s A Plugin For That
WordPress really is a versatile CMS. And the best part is that it’s all open source. This means that hundred of thousands of people all over the world are developing plugins that can help just about every itch your website needs to scratch. Looking for a foolproof SEO tool? All in One SEO Pack might be the one for you. Want to weed out spam? Akismet is a powerful tool that filters through comments and discards the junk. Feeling the need for speed? Yes, there’s even a plugin, W3 Total Cache, that will make your website load all those great blogs even faster.
And WordPress being the intuitive, user-friendly CMS that it is, means that you won’t be fussing around with codes and configurations for most plugins. Just install and sit back.
Reason #5: Handing Over The Keys To The Castle Is Really, Really Easy
It happens all too often. An emboldened, self-protested computer whiz lawyer decides to set up the website, configure the hosting, and change all the passwords to words and phrases that only mean something to him and his imaginary childhood friend. And then he leaves the firm or forgets his imaginary friend’s pet’s name and all of a sudden the website can’t be updated, the social media buttons can’t be integrated, and the blog can’t be uploaded. Who are you going to call? If only there was a ghost-busting web developer that can help you.
Well, okay, there are web developers that can probably spend a few days hacking their way into your website’s back end database. It’s not going to be pretty and it will probably cost your firm a pretty penny, but eventually, you’ll have your website back.
With WordPress, this might never happen to your law firm (ever again). While it’s easy enough to use for a lawyer, it’s also advanced enough so web developers and web designers can work their magic and mask the entire WordPress façade. As long as you don’t let dear old Bob forget the password (here’s a tip, write it down!), handing off the keys to your castle when it’s time for a more complex and interactive website will be easier than you could ever imagine.
Your website is a precious commodity as far as business development goes. Don’t let any old platform control how your content gets shared, displayed, and delivered. Switch your website over to WordPress and watch your law firm thrive.
Written by Pete Wise for the Douglas and London Law Firm; whom represent clients across the entire US, taking on cases no one else will. They have decades of history as a New York law firm, and it translates into the courtroom.
Post Tags: content management system, law firm, tips, wordpress