Facebook Promoted Post Best Practices
If your business is active in the social media arena, you may have noticed some changes in the way these venues are operating. For instance, Facebook began implementing its post promotion efforts mid year in 2012. Across the board for all members, this new feature has been perceived by many as an annoyance. Before it took effect, all of the posts in one’s network would be displayed instantly on the newsfeed. You may have notice that posts from your friends take a few days to show up.
Likewise, those that you write will not be immediately displayed for the world to see. This is the kicker; for a per post fee, you can “promote” your statuses into the network. Many believe this is just another way Facebook is becoming monetized; a platform that was initially free has found itself subject to the advertising medium. At any rate, there are a few things to keep in mind when promoting your posts.
While you can certainly do so as much as you would like theoretically (which is indeed in Facebook’s best interest), your business may not fare so well as a result. Now that everyone is subject to this restriction, it is worth knowing what information should be concentrated on. Although you may have the budget to promote everything, your fans will likely be put off after a while. To make the most of Facebook, here are some tips to remember.
What should you promote?
- Media should be the main focus
- Promotional worthy material (offers, events etc.)
- Questions for fans
- Viral content is key
If you are a new startup, it may be tempting to promote all your content. This feature has hit many businesses hard; page reach for a vast majority of small businesses has decreased substantially. As a result, webmasters have been struggling to keep their social media marketing efforts alive.
A word of advice; your brand will stand a much better chance if you promote media than mere words. Image and video is great user-friendly content, and as such posts that contain these elements will be received widely in the network. The first rule of advertising is to market worthy material. There is indeed a place for noteworthy articles and blogs, but Facebook is not the venue. While it does not hurt to put this information out there, you need to put yourself into your fans’ shoes. People like to receive offers and invites to events. This is what is “hot” in the social media world, so promote content that is relevant in this respect. Another helpful tip is to promote questions.
If you performing research for a survey, or just want opinions from your customers, what better way then to ask them on there newsfeed? The response rate in terms of comments on these types of posts tends to be quite high. Lastly, potentially viral content is a great way to get your brand out there. This goes back to the point about image and video, as these two mediums are the driving force behind all viral material on the web.
Post Tags: business, facebook, Facebook pages, internet marketing, social media marketing, tips