A Force to Be Reckoned With: Why Email Marketing Will Always Trump Social Media
Many businesses have jumped on the social media train, and it’s a good place to be. However, it’s also important not to forget about other forms of online marketing, especially email. Email marketing can provide a business with huge benefits in ways that social media marketing cannot. Here are three reasons why email marketing still gives businesses more of an advantage than social media.
It’s a Larger and More Varied Customer Base
The numbers of people using sites like Facebook and Twitter seem amazing and hard to beat, but the truth is more people are still using email. This makes sense - you need an email to access a social media site. Then, there are all of those people who don’t use social media, but still have an email whether for work or personal purposes. Email gives you a wider audience and a more varied audience. There are fewer older people using social media, whereas email tends to be the main mode of communication for many.
Email Is More Likely to Catch Someone’s Attention
A fast-paced world is a hard world to market to. You can update Twitter and Facebook all you want, but chances are, people are going to miss some of your updates simply due to the sheer number of posts and updates they are bombarded with on every social media site. Email is a great way to catch people’s attention, and keep it. A post on Facebook can be ignored or never seen, but an email must be opened, and once it’s opened, it’s usually read. Of course, there’s a possibility somebody could delete an email, but if you keep your subject lines and content engaging and interesting, people are likely to at least give it a look.
Email Requires Less Time and Focus
You need to spend time on the content you’re sending out, but that’s not as hard as consistently updating all of your social media platforms. With social media, you’re expected to constantly be available and engaged. With email, as long as you’re producing great content, you don’t have to send out updates every day. An email once a week or bi-monthly should suffice. Email marketing is often looked upon as outdated, but when it comes to marketing there’s no better option. From providing businesses with a larger audience to giving you more time to focus on other aspects of your business, email marketing is the best way to market your business.
Keven has been working as an email marketer for the last 10 years, and runs a popular marketing forum which covers topics from SEO, Email marketing, and online marketing in general, they also cover new topics such as marketing automation soft like Aprimo.
Post Tags: audience, business, content, email marketing, social media