Connect with Consumers to Create Lifelong Customers
Traditionally, connecting with customers through quality service, excellent products and operational transparency was ample to keep existing customers and attract new clients. However, in the ever-evolving digital marketplace, customers now seek out companies who go above and beyond to attract and keep their business.
To compete in this world, your business must revolve around the customer and his experience from start to finish. While part of this requires you to monitor your online reputation to see any weak areas within your business, other aspects of maintaining high customer loyalty involve practicing good business behaviors.
At the heart of every successful business is a well-oiled customer service department. Whether your business is new or established, customer service representatives act as ambassadors between your company and the customer. Therefore, cultivating a proactive and pleasant customer service department is paramount to current and future success. Effective customer service techniques include:
Promote Extra Communication - Consider going the extra mile with current customers to give them a “wow” experience. When packages are shipped out, include a hand-written thank-you card or send a customer a birthday card with a special coupon or discount code. Connect with the Customer - When a transaction is all business, it makes the customer feel as if he’s simply another dollar sign in your bank account. During interactions, ask him how his day is going. Speak with him as if he is a friend. This showcases your businesses desire to not only sell inventory, but also connect with them on a personal level. Rewards Program
A hot topic in the realm of customer satisfaction and loyalty is establishing some form of rewards program. The most successful business models are those that reward repeat customers. Reward programs encourage existing customers to continually purchase from your company while simultaneously encouraging new customers as they’ll be rewarded for future money spent.
Even if your store mainly does business in a traditional brick-and-mortar retail environment, nearly 83 percent of consumers turn to online reviews and information to determine where they’ll purchase. Moreover, if your business has a small online presence a certain percentage of potential customers may decide to purchase elsewhere.
Therefore, to attract new customers it’s imperative to have a solid online reputation. Accomplish this goal by establishing a leading company blog with free and useful information, connect with customers through social network platforms and continually monitor your online reputation.
Post Tags: business, business behaviors, consumers, customer loyalty, customer service, loyalty program, online reputation