What Your Business Needs To Know About Facebook Graph Search

Like everything else in social media, Facebook is ever-changing and evolving. In order to ensure your business doesn’t miss out on a great opportunity, it’s important that it closely watches social media for changes that may create new marketing opportunities. One of those opportunities, Facebook Graph Search, is currently in limited release. However, this new change to Facebook holds some definite promise for helping businesses boost their reach via this social media platform.

Facebook Graph Search, in simple terms, is like adding a personalized search function to the platform. This functionality will allow users to search through their content, find out what their friends like for restaurants and movies, and other general search functionality. It also means Facebook users can easily find the content. However, what’s most important for businesses is they can now even more easily utilize social credibility. We often seek recommendations from one another on restaurants, stores, and other service providers. With Facebook Graph Search, a user can search and locate recommendations of sorts based on their friends’ likes and connections. And, searchers can receive this information without waiting for friends and acquaintances to reply to a request!

This new functionality must be leveraged though, and businesses should begin taking steps to ensure they are in a good place to utilize this functionality when it becomes available to them. The most basic step a business can take is to make sure they have a Facebook page and that it contains all the vital information on the business. Therefore, it’s good to take a few moments to review the ‘about’ section of your business on Facebook. Ensure it contains the following information.

• Business website
• Business contact information such as email, phone number, and address
• If your business has a storefront, you should include store hours
• A short paragraph about what your business does and what its product(s) or service(s) are so important

Once you’ve spent a little time revising and fine turning the ‘about’ section of your business Facebook page, briefly review the category selected for your business to ensure it’s the most applicable one available.

Finally, it’s time to assess the business page’s current following and how that following can be enhanced. Ultimately, with Graph Search, potential customers are most likely to find your business through a search of their friends’ recommendations, likes, places visited, etc… Therefore, it’s important for your organization to be active on Facebook and continually seek to cultivate consumer interaction. It can be instructive to develop a forward-looking Facebook growth plan by reviewing your pages’ current statistics. Additionally, it’s important to note what seems to resonate most with current followers. Armed with this information, your organization can create a posting plan, for a month or so, which is aimed at attracting likes and creating positive communication and feedback with followers.

Facebook pages for business are a vital marketing tool and it is constantly growing and evolving, often in ways that enhance consumer’s experiences!

Chris Marentis, an expert in the field of local business online marketing, leverages the internet to generate leads and boost local businesses across North America. He is the founder and CEO of Surefire Social.

Post Tags: business, Facebook pages, social media