6 Reasons Your Business Should be on Facebook

Why should your business be on Facebook? Why not? The impact of social media marketing has grown by leaps and bounds, and it is fatal not to include it on the marketing mix. Above the line, marketing has been abuzz about using Facebook and other social media sites to promote their businesses. Big time businesses are taking a second look at social media and the entrepreneur such as you should also take another look too.

Creating connections

Well a cellphone company came up with this tag line some years before: Connecting people. It is a great way to connect and create relationships with people who can help you promote your business. Think of this as your network where you can pass your information which they can pass on to their own networks as well. Make people like your business page and get updated on your current offerings and promotions.

Over a billion active users

No one can argue that a billion people using Facebook is huge. Imagine a billion people as your market, now that is something. Even if you get to tap only a tenth of that number, it is still huge. Here is the thing more and more people spend more time in Facebook than in any other site. If you invest on Facebook exposure you can have more opportunities to tap into the vast audience that the social networking site has to offer.

Free advertising

You can get free advertising by just sending your status updates to friends and ask them to like it or share it. Facebook’s structure allows you to connect to people with minimal costs (the status is free but the Internet connection may cost you).

Cheap advertising

If you want to get cheap advertising with very good market penetration you can turn to… Facebook. While the jury has yet to decide whether Facebook ads are really effective but hey, why not become an early adopter and reap the rewards before the competition does if it turns out to be good? For $20 a day you can already start an ad campaign on Facebook and adjust the exposure if there is a need.

Opportunity to soft sell

When it comes to business you are in the game for profit. With Facebook you can peddle the goods using a rather softer touch. You can ask followers to join promos to gain exposure to your products. Facebook gives you a casual approach to a business promotional campaign.

Instant feedback

You can use your Facebook page as a forum where your customers can throw questions at your offerings. They can also suggest ways of enhancing your customer service. You can get back to your customers instantly without the queue that happens through telephone customer service, chat or email that can take some time.

This was written by Ashlee H. She is the co-founder of the website How Much Is It — A resource that can help you find out the prices of things such as pets, electronics, professional services and more.

Post Tags: advertising, business, facebook, feedback