5 Ways Businesses Can Engage Customers on Pinterest
Pinterest is the hottest and fastest growing new social site. The concept is a very novel idea and really lends itself to social media and sharing. With all social media channels, there is a way for businesses to get into the action and use the social environment to help promote their business. For businesses trying to engage customers on Pinterest, it is just like all the other social channels, it is about interaction with customers and clients, not just about making announcement to them.
1. Post interesting and varied content.
The photos you post should not be just pictures of the products or services you sell. In addition to pictures of products and services from your company, post a mix of relevant content: holiday and seasonal related pictures, and funny pictures related to your industry or products. Choose from funny pictures you might find online or infographics you’re your industry. Always remain tactful at all times, and keep the company culture and company policies in mind.
2. Follow Pinterest users with similar tastes to your target market.
The way to interact with users on Pinterest is to follow, like and re-pin others’ pins. Just like with other social media accounts, interaction is important, if you do not follow anyone, it will appear that you are only on the site to post your own content and are not interested in anyone else’s. Always follow back any fans, and be sure to spend some time looking through their pins to like and re-pin them.
3. Invite pinners to your boards.
Allowing other Pinterest users with similar interests to pin to your boards can make for a more interesting and collaborative effort. In addition to inviting pinners, you can call for customers or clients to post pictures of themselves and their families using your products. Pictures of babies and pets are especially good at gaining attention if it can fit in your product or service niche.
4. Run contests through Pinterest.
Contests on Pinterest are encouraged and appreciated by the social media site. Just be sure to keep to best practices when executing contests. Reward the quality of pins, not quantity of them, have clear guidelines, and make sure not to encourage spam. Pinterest’s contests can be photo contests or a contest to win a guest pinning position on the company’s Pinterest boards.
5. Promote products and sales through the paid feature section for businesses.
Businesses can build a community on Pinterest, with its many tools to help your business grow, share your boards and sell products on Pinterest. You can promote anything on Pinterest from corporate gifts to promotional items.
Pinterest is a great way for businesses to interact with customers and clients. Better yet, it is free to sign up, so the only investment is the time spent while on the social media sharing site. Pinterest is largely used by women, so keep your target market in mind when setting up your boards and pins. Following these guidelines will lead to success for your business on Pinterest.
Post Tags: business, interaction, Pinterest, social media, target market