5 Tips To Optimise The Speed Of Your Website
The page load speed of a website is an important factor in all web design. It can be that one factor that can be the cause between a gained sale or a lost sale. Unfortunately, not all websites are designed to properly run at optimal speed. However if you’re designing for a website then it’s a great opportunity to actually improve the website speed.
These tips should also be implemented if you are a freelance web designer or even someone who wants to increase the conversion rate of their website.
Always Check Your Current Speeds
When you go to improve your web page load speeds you should firstly look to see what current speeds they are loading at. If it’s quite fast compared to other websites then it’s likely that you’ll be dealing with smaller issues rather than larger ones.
At Google developers you can analyse what your website does well at and what it fails at. Use this tool wisely and you will be able to locate where you can improve your website.
Cache The Web Pages
Caching your web pages will provide the benefits of speeding up page rendering times and reducing the strain on your server. Due to this you should make sure that all of your pages are cached.
However, this process is often a lot simpler with content management systems. Content management systems such as WordPress allow you to use plugins such as the W3 total cache and WP Super Cache this means that you can simply just install it and see it do the work for you.
Optimise Your Images
When it comes to using images in your web design you should know exactly why you use each one properly. If you use the wrong file type then it could mean that it takes longer to withdraw the information.
JPEG is normally the industry standard for images and is great for pictures with plenty of colour and small detail. GIF is often the best choice for company logos due to its simplicity and PNG is best for when you need quality transparent images.
Compress The Content
Compressing your content alone can have a heavy impact on how fast your website loads. One of the best and most simple ways to do this is through HTTP compression. This is when all of the information is sent in a smaller file rather than many different files that are of smaller size.
If you are a web designer and utilise these tips effectively then you should most definitely see your web page speeds increase.
This post is from Kev Massey from seo3D. Kev leads a team of experienced SEO and provides useful optimisation tips on how to rank your website on Google. seo3d.org provides affordable UK SEO solutions for small businesses wanting a presence on the search engines.
Post Tags: cache, compression, decrease page load, optimization, tips, web design, website speed