3 Reasons Why Pinterest Will Not Help Your Business [List]

Pinterest is a growing Social Networking Site like Tumblr, Twitter and Facebook. A lot of business gurus tell that Pinterest can be used as an effective marketing tool as it can be seen as a platform for business growth and brand awareness. However, some research says that Pinterest is a copyright nightmare. In this article, we’ll focus more on the reasons why Pinterest will not help your business.

1. Copyright Infringement

Pinterest has been spotted as the next big thing after Facebook. It is a social networking site which allows its members to collect and organize images, links and other ideas and share them through pinning to a virtual pinboard or scrapbook. However, as a company that claims that it provides value and venue for creators of content, it might not be one that promises safe harbors for copyright issues.

Copyright is a big issue and according to their Terms of Use, original work content of publishers might be compromised. When you read the terms, it looks like Pinterest owns all content users pin to the site and they as well have the privilege to sell them. Also, it states that it’s merely the responsibility of the Pinterest user to secure permission from the copyright owner before pinning any content.

If you are a business owner marketing and sharing your content (products/services) through Pinterest and when other users exploit and use the images/text for their own personal good, legal actions would be at your disposal to handle. If you are to use them for illegal use of content, you have to pay for your own lawyer and Pinterest’s lawyer, along with any charges against you and any charges against the site. What will you have gained then? Hassle for your company.

2. Not all business works on Pinterest

If your business niche is far from fashion, crafts, and art-making then forget Pinterest altogether. Pinterest can only help businesses which focus on women as targets, mostly homemakers who are interested in home decorations, stitching, crocheting and food recipes.

If your business is about more technical stuff (e.g. HR, technology support, finance, engineering)—those cannot be presented with quality visual content, the business-to-business type or one that offers intangible products, then Pinterest is not for you. Your posts would not be deemed as attractive and typical users of the site will only find it difficult to associate their profiles and thus won’t re-pin your posts.

3. Online marketing utilizing Pinterest

Sure, statistics say that Pinterest gets a lot of traffic and visibility. In fact, Pinterest has been reported as the fastest website to hit 10 million unique visits—even faster than Google, Yahoo, Twitter and Facebook. It utilizes Facebook viewership as well, with 20 percent of its users connecting their Pinterest accounts to Facebook profiles. When you sign up for an account, the site offers friendly navigation and simple steps on how to pin pictures and start promoting company brand and the products you’re offering.

However, traffic isn’t worth much on its own without properly taking much effort to market your company extensively. To develop new presence with another online community is hard work. Adding to this challenge is the engagement with users again. If you cannot update your pins and your profile regularly (and that means several times in a day), your pins will just be forgotten there at the bottom of their feeds. In doing online marketing, you are not required to reach out to all social media.

Last Words

Pinterest might be booming now but if you find that it’s not for your business and if you think that what you have established in Facebook, Twitter and Google+ is effective enough, just build on that presence and concentrate on them rather than waste your time with whatever new social groups that come up in the Internet landscape.

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Author Bio:

Jessica Francisco is a cheerful 25-year-old with an odd sense of fun. The least of her broad range of hobbies include swimming, hiking and listening to the music of Michael Jackson. Jessica is also one of the editors of Mr. Roxas’ blog site.

Post Tags: brand awareness, business, online marketing, Pinterest, social media, social networking, women